At s7777, the privacy and security of your personal data is a foundational commitment — not a compliance formality. This Privacy Policy explains in clear terms what data s7777 collects from Pakistani players, why it is collected, how it is used, who it may be shared with, how long it is retained, and the rights you hold over your own information.
Six core principles guide every data processing decision at s7777 — from the moment you register to the day you close your account.
s7777 collects only the personal data that is strictly necessary for the specific purposes outlined in this Privacy Policy. Data collected for KYC verification is not repurposed for marketing without your explicit consent, and vice versa.
All personal data held by s7777 is protected by 256-bit SSL encryption in transit and AES encryption at rest. Access to player data within s7777's systems is restricted to authorised personnel on a strict need-to-know basis, with all access logged and audited.
s7777 will not use your personal data in ways not described in this Privacy Policy without first updating this document and notifying you. There are no hidden data uses at s7777. What is written here is what s7777 actually does with your information.
Your rights over your personal data — including access, correction, deletion, and objection to processing — are genuine, enforceable rights at s7777, not theoretical ones. Requests are acknowledged within 48 hours and resolved within 30 days.
s7777 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law and regulatory obligations — including AML record-keeping requirements. Data is securely deleted when retention periods expire.
s7777 will only send promotional communications — including bonus offers, tournament alerts, and deposit match notifications — to players who have explicitly opted in to marketing communications during registration or via account settings. Opt-out is available at any time.
1.1 This Privacy Policy applies to all personal data collected, processed, and stored by s7777 in connection with the operation of the s7777 platform accessible at s7777.lat and all associated services. It applies to all registered players, prospective players who have initiated but not completed registration, and visitors to the s7777 website.
1.2 For the purposes of applicable data protection law, s7777 (the operator of s7777.lat) is the data controller in respect of personal data collected through the Platform. As data controller, s7777 determines the purposes and means of processing your personal data and is responsible for ensuring that processing is conducted lawfully, fairly, and transparently.
1.3 This Privacy Policy should be read in conjunction with the s7777 Terms & Conditions, which govern your overall use of the Platform. In the event of any conflict between this Privacy Policy and the Terms & Conditions in respect of data protection matters, this Privacy Policy shall prevail.
1.4 This Privacy Policy is written in English. It is specifically tailored to address the data processing practices relevant to Pakistani players using the s7777 Platform.
2.1 s7777 collects the following categories of personal data from players and Platform users:
Identity and Registration Data3.1 s7777 collects personal data through the following means:
4.1 s7777 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
| Processing Activity | Legal Basis |
|---|---|
| Account registration and management | Performance of contract |
| KYC identity verification (CNIC) | Legal obligation / Performance of contract |
| Processing deposits and withdrawals | Performance of contract |
| Fraud detection and prevention | Legitimate interests / Legal obligation |
| AML monitoring and reporting | Legal obligation |
| Responsible gaming tools and monitoring | Legal obligation / Legitimate interests |
| Customer support interactions | Performance of contract / Legitimate interests |
| Marketing communications (opted-in) | Consent |
| Platform security and abuse prevention | Legitimate interests |
| Analytics and product improvement | Legitimate interests |
4.2 Where processing is based on your consent — specifically, in respect of marketing communications — you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out prior to withdrawal, nor will it affect processing carried out on a different legal basis.
5.1 s7777 uses the personal data it collects for the following purposes:
5.2 s7777 does not use automated decision-making — including profiling — in ways that produce legal or similarly significant effects on players, without human review being available upon request.
6.1 s7777 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. Data may be shared only in the circumstances described in this section.
6.2 s7777 shares personal data with the following categories of third parties where necessary for Platform operation:
6.3 All third-party service providers with whom s7777 shares personal data are subject to contractual data processing agreements that require them to protect your data with standards equivalent to those applied by s7777 and to use the data only for the specified purpose.
7.1 The s7777 Platform uses cookies and similar tracking technologies to deliver and improve its services. A cookie is a small text file placed on your device when you visit the s7777 website. Cookies do not contain your personal identity information directly but may be linked to your account data.
7.2 s7777 uses the following categories of cookies:
7.3 You may manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies may prevent the s7777 Platform from functioning correctly, including login and payment processing.
8.1 s7777 retains your personal data for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. The following indicative retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data (active account) | Duration of account + 5 years | Regulatory / AML obligation |
| KYC / CNIC documents | Duration of account + 5 years | Legal obligation |
| Transaction records (deposits / withdrawals) | 7 years from transaction date | AML regulatory obligation |
| Game and betting history | Duration of account + 2 years | Regulatory / dispute resolution |
| Customer support records | 3 years from interaction date | Legitimate interests |
| Marketing consent records | Duration of consent + 3 years | Legal obligation (consent records) |
| Self-exclusion records | 10 years from exclusion date | Regulatory obligation |
| Server logs and technical data | 12 months | Security / legitimate interests |
8.2 On expiry of the applicable retention period, personal data is securely deleted or anonymised. Anonymised data — which cannot be linked back to any individual — may be retained indefinitely for statistical and analytical purposes.
8.3 Where a legal hold is imposed — for example, in connection with ongoing litigation or a regulatory investigation — data will be retained until the hold is lifted, regardless of the standard retention period.
9.1 s7777 implements a comprehensive suite of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
9.2 While s7777 takes extensive measures to protect your personal data, no online system can be guaranteed to be completely immune to security incidents. s7777 maintains an incident response plan and will notify affected players and relevant regulatory authorities of any data breach that poses a risk to your rights and interests, in accordance with applicable legal obligations.
9.3 You bear responsibility for maintaining the security of your own s7777 account credentials. Do not share your password or OTP codes with anyone, including individuals claiming to represent s7777 support. s7777 will never ask for your password.
10.1 As a player whose personal data is processed by s7777, you hold the following rights in respect of your personal data. s7777 is committed to honouring these rights in a timely and effective manner:
Request a copy of all personal data s7777 holds about you, along with information about how it is processed.
Request correction of any inaccurate or incomplete personal data s7777 holds about you.
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to legal retention obligations.
Request that s7777 restrict the processing of your data while a dispute about its accuracy or use is being resolved.
Request a copy of personal data you have provided to s7777 in a structured, machine-readable format.
Object to processing of your personal data carried out on the basis of legitimate interests, including profiling for marketing purposes.
Withdraw consent for marketing communications at any time via account settings or by contacting support.
Lodge a complaint with the applicable data protection or gaming regulatory authority if you believe s7777 has mishandled your data.
10.2 To exercise any of the above rights, contact the s7777 Data Protection team by email at the address provided in Section 15. Requests will be acknowledged within 48 hours and resolved within 30 calendar days. Complex requests may require up to 60 days; you will be informed if an extension is required.
10.3 s7777 may need to verify your identity before processing a data rights request, to ensure that personal data is not disclosed to or amended by an unauthorised party. This verification may require you to confirm details matching your registered Account.
11.1 s7777 implements mandatory CNIC-based identity and age verification for all players prior to enabling Real-Money Play. The CNIC verification process is specifically designed to confirm that the player is at least 21 years of age.
11.2 In the event that s7777 discovers that personal data has been collected from an individual under the age of 21 — whether through registration fraud, use of another person's CNIC, or any other means — s7777 will immediately close the relevant account, return any real-money deposits to the payment method used, and securely delete all personal data associated with that account, except where retention is required by law.
12.1 s7777 sends promotional communications — including bonus offers, PSL cricket betting promotions, new game launches, VIP programme updates, and other marketing messages — only to players who have explicitly opted in to receiving such communications during account registration or subsequently via account settings.
12.2 Marketing communications from s7777 may be delivered via: SMS to your registered Pakistani mobile number; email to your registered email address; and in-Platform notifications when you are logged into the s7777 website.
12.3 You may withdraw your consent to receive marketing communications at any time by: updating your notification preferences in your s7777 account settings; clicking the unsubscribe link in any s7777 marketing email; or contacting the s7777 support team via live chat or email.
12.4 Withdrawal of marketing consent does not affect your ability to use the s7777 Platform or access any services. You will continue to receive transactional communications — such as deposit confirmations, withdrawal notifications, and security alerts — regardless of your marketing opt-in status, as these are necessary for the operation of your account.
13.1 s7777 is an internationally operated platform. Some of the third-party service providers described in Section 6 — including game providers, identity verification agencies, and fraud detection partners — may be located outside Pakistan. Where personal data is transferred to countries that do not provide the same level of data protection as applicable in the jurisdiction under which s7777 operates, s7777 ensures that appropriate safeguards are in place.
13.2 Appropriate safeguards for international data transfers include: contractual clauses that require the recipient to protect the data to standards equivalent to those applied by s7777; and ensuring that recipients are located in jurisdictions that have been assessed as providing adequate data protection.
13.3 s7777 will not transfer your personal data to countries or entities that cannot demonstrate adequate data protection standards, except where required by law.
14.1 s7777 reserves the right to update this Privacy Policy at any time to reflect changes in data processing practices, regulatory requirements, or Platform operations. The "Effective Date" at the top of this document will be updated to reflect the date of the most recent revision.
14.2 Where changes to this Privacy Policy are material — meaning they significantly affect your rights or the way s7777 processes your personal data — s7777 will notify registered players via the email address on their account before the changes take effect. You will be given a reasonable opportunity to review the changes prior to them becoming effective.
14.3 Non-material changes — such as corrections of typographical errors, clarifications that do not affect the substance of data processing activities, or updates to contact details — may be made without advance notice.
14.4 Your continued use of the s7777 Platform following the effective date of any material change constitutes your acknowledgement of the revised Privacy Policy. If you do not accept the revised terms, you must discontinue use of the Platform and may request account closure in accordance with the Terms & Conditions.
15.1 If you have any questions, concerns, or requests relating to this Privacy Policy or the way s7777 handles your personal data, please contact the s7777 Data Protection team through the following channels:
15.2 When submitting a data rights request, please include your registered account email address and a description of your request so that s7777 can locate your records and respond efficiently. Identity verification may be required before the request is processed.
Effective Date: 1 January 2026 | Version: 2026.1 | Applies to: All s7777 Pakistan Player Accounts
Play with full confidence that your personal information is protected at every step. Explore the s7777 platform — Pakistan's most trusted online casino experience. 21+ only. Please play responsibly.